Marketing that actually compounds.
Creather plans, runs, and measures paid media, funnels, and analytics as one accountable operation — not five agencies pretending to talk to each other.
One team, accountable for the whole number.
Most companies end up with a paid media shop, a social freelancer, a CRO consultant, and an analytics contractor who have never spoken to one another. Budget gets duplicated, credit gets argued over in every meeting, and when a number disappoints, every vendor points at somebody else's channel. Creather exists to close that gap: one team owns paid, organic, funnel, and reporting under a single roof, so there is exactly one place responsibility can land.
In practice that means a senior strategist assigned to your account from day one — not a rotating cast of junior staff learning your business on your budget — supported by specialists in each discipline who all report into the same weekly review. You get one shared view of performance, one person who can answer any question about it, and no channel that quietly stops being anyone's job.
We work month-to-month after an initial 90-day term, keep every account and analytics property in your name, and send you into every call with the same numbers we're looking at ourselves. If a channel isn't earning its budget, we say so before you have to ask.
No black-box reporting — you see the same dashboard we do
Senior strategist on every account, not a rotating junior team
Month-to-month after a 90-day initial term, no lock-in after that
You keep ownership of every ad account and analytics property
Eight ways we move the number.
Every panel below is a real service line, run by the same team that reports on it — a quick look here, the full detail further down the page.
Paid search & PPC
Google, Bing, and Performance Max built on intent-based keyword architecture, tuned to a target CPA and groomed weekly.
Social media marketing
Organic and paid together across Meta, TikTok, and LinkedIn, with creative tested in small batches before spend scales.
Strategy & planning
Annual roadmaps tying channel mix and budget to a revenue target, modeled before a dollar goes out the door.
Funnel optimization
Landing pages and checkout flows tested step by step, prioritized by the revenue each fix is likely to recover.
Analytics & GA4 deep-dives
Clean GA4 setup, fair attribution beyond last-click, and cohort analysis that separates spikes from real trends.
Campaign planning & media buying
Cross-channel campaigns architected with flighting, frequency caps, and retargeting sequenced by funnel stage.
Consulting for digital business
Martech audits, org design, and vendor selection for founders building an in-house function — one decision at a time.
Market & competitive research
Competitor ad intelligence and audience research so strategy is built against the real category, not a guess.
What each service actually includes.
The short version is above. Here's what we actually do, week to week, inside each of the eight.
01 — Paid search & PPC management
We build and run Google Ads, Bing, and Performance Max accounts around a keyword architecture that separates brand, category, and competitor intent instead of one flat campaign. Bid strategies are tuned to a target CPA or ROAS agreed with you up front, negative keyword lists are groomed weekly, and quality score is treated as a lever, not an afterthought.
A typical engagement includes a full account audit and restructuring in the first two weeks, weekly bid and budget reviews, monthly ad copy testing, and a standing report that separates branded from non-branded performance so a strong brand campaign never hides a weak prospecting one.
02 — Social media marketing
Organic and paid work together across Instagram, TikTok, LinkedIn, and Meta: a content calendar built around your actual sales cycle, creative tested in small batches before budget scales behind a winner, and community management that catches a support issue or a sales-ready comment before it goes cold.
Content is planned four weeks out, with room left inside each cycle for real-time posts around news in your category. Paid social budgets are split by funnel stage — cold prospecting, warm retargeting, and loyalty — so spend doesn't just chase the easiest audience to reach.
03 — Strategy & planning
Quarterly and annual roadmaps that tie channel mix and budget allocation back to a revenue target, not a vanity metric. We model where the next dollar of spend actually pays back, sequence launches against product and inventory realities, and put the plan in a format your finance team can hold us to.
Planning starts with a working session covering last year's numbers, this year's targets, and any constraints — inventory, seasonality, headcount — before we draft a channel-by-channel budget and a month-by-month milestone calendar you can check against at any time.
04 — Funnel optimization
Landing pages, checkout flows, and lead forms audited step by step with session recordings and heatmaps, then improved through structured A/B tests rather than opinion. We track drop-off at every stage between click and conversion and prioritize fixes by the revenue each one is likely to recover.
Every test runs against a written hypothesis and a minimum sample size before we call a winner, and every result — positive or not — is logged so the next test builds on what the last one taught us instead of repeating it.
05 — Analytics & Google Analytics deep-dives
Clean GA4 implementation with the events and conversions that actually matter to your business, attribution modeling that credits channels fairly instead of defaulting to last-click, and cohort analysis that separates one-time spikes from real trend lines.
You get a live dashboard built for decisions, not vanity charts, plus a monthly read-out that states plainly what changed, why, and what we're doing about it — delivered on a call, not left as a slide deck in your inbox.
06 — Campaign planning & media buying
Cross-channel campaigns architected before a single dollar is spent — flighting, frequency caps, and creative rotation planned against the calendar events that actually move your audience. We handle programmatic and display buys, retargeting sequences that respect a visitor's stage in the funnel, and the reconciliation that keeps every platform's numbers honest against one another.
Media plans are shared before launch with projected reach, frequency, and cost per outcome by channel, so there are no surprises once a campaign is live, and budget can move mid-flight if one channel is clearly outperforming another.
07 — Consulting for digital business
Advisory work for founders and marketing leaders building or rebuilding an in-house function: martech stack audits that cut redundant tools, org design for a growing marketing team, and vendor selection when you're choosing an agency, a platform, or a hire.
Engagements here are usually short and scoped to a single decision — a stack migration, a hiring plan, a build-versus-buy call — delivered as a written recommendation with the trade-offs laid out, not a deck that avoids picking a side.
08 — Market & competitive research
Competitor ad intelligence, keyword gap analysis, and audience research that tells you where a rival is spending and where they're exposed. We benchmark your category's typical CAC, positioning, and messaging so a strategy is built against the real market you're in, not a guess about it.
Deliverables include a competitor teardown, a keyword and content gap list ranked by opportunity, and a short positioning brief you can hand directly to whoever writes your ad copy or landing pages.
A four-stage cycle, every quarter.
Same loop for one channel or the whole account — nothing judged on vibes.
Discover
We pull apart your ad accounts, analytics setup, and funnel end to end — a line-by-line look at what's spending, what's tracked, and what's actually converting. This stage runs one to two weeks and ends with a written diagnosis, not a list of loose observations.
Define
Budget, channel mix, and targets are set against a model built from your historical numbers and category benchmarks, not a template plan. You see every assumption behind a projection before we commit to it together.
Deploy
Campaigns, creative, and tracking ship in weekly sprints instead of one big-bang launch, so the first results come back inside two to three weeks and shape the sprints that follow rather than waiting on a quarter-long build.
Decide
Every cycle ends with results reviewed against the original forecast on a live call, not a static report. Budget moves toward what worked before the next cycle starts, and anything that underperformed is fixed or cut.
Fewer tools, one number to watch.
Consolidating these disciplines buys you one trusted view of what's working.
Before you ask.
The things every prospective client asks on the first call, answered up front.
How long is the initial contract?+
Engagements start with a 90-day initial term so both sides can evaluate fit against real results, then continue month-to-month with 30 days' notice on either side.
What's the minimum budget you work with?+
Most paid media engagements start once monthly ad spend reaches roughly $5,000. Strategy-only, research, and consulting engagements have no spend minimum at all.
Do you need exclusive access to our ad accounts?+
No. You keep ownership of every ad account, analytics property, and domain involved. We work inside accounts you control, and access can be revoked by you at any time.
How often will we actually hear from you?+
A standing weekly call plus a written monthly report, with ad-hoc updates in a shared channel any time something material changes — a budget shift, a platform policy change, a result worth flagging early.
Which platforms do you run campaigns on?+
Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and programmatic display — chosen based on where your audience actually is, not a fixed package we sell to everyone.
Can you take over an account that's already running?+
Yes — most new clients come to us with accounts already live. The first two weeks are spent auditing and restructuring in place, not pausing everything to start from zero.
Tell us what's not working.
Every engagement starts with a short call and a look at your current numbers — no obligation, no generic pitch deck.
Thanks — message sent.
Someone from Creather will reply to your email within one business day.